Member Profile

Peter Molloy was President and Principal Owner of the Farmhouse Foods Company based in Union City, California, from 1991 until it was sold to General Mills in 1999. His career spans over 30 years in general management and marketing.  He started his 21 year career with Nestle in London, England and was transferred to Toronto, Canada and then to New York, USA.  Over his marketing career he specialized in launching new products, turning around businesses and building brands.

In 1991, Peter and his business partner bought the MJB Rice Company from Nestle and changed the brand name to Farmhouse. Distribution of Farmhouse was mainly located on the west coast that represented 20% of rice and pasta sales. Sales during the next 7 years grew from $12 million to $27 million before the company was sold to General Mills.

Since 1999, Peter has been teaching Entrepreneurship and Ecommerce Marketing at the Haas School of Business, UC Berkeley. He was a member of Vistage (an International Organization for CEO’s) for 10 years and has consulted to a number of food and agri-business companies. He is also on the Advisory Board of the Young Entrepreneurs at Haas (YEAH).

Peter has a business degree from Thames Valley University in England and the Institute of Marketing Diploma.